Cookie Policy

1. Introduction

This policy explains how Lillo Mendola – Lilutch uses cookies and similar technologies on the websites www.brusselsheadshots.eu and www.lilutch.com.

We want you to clearly understand which cookies we use, why we use them, and how you can manage your preferences.

Your privacy matters — no non-essential cookies are placed on your device without your prior consent.


2. Who is responsible for this website?

Lillo Mendola – Lilutch

Rue des Liégeois 11, 1050 Brussels, Belgium

Company number: BE 0799 580 007

📧 hello@lilutch.com

📞 +32 473 46 37 09


3. What are cookies?

Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website.

They are used to:

  • remember your preferences (language, session, etc.);
  • analyse traffic and website performance;
  • personalise content and advertising.

Cookies may be:

  • first-party cookies (placed by the website itself); or
  • third-party cookies (placed by external services such as Google, Meta, YouTube, etc.).


4. Which cookies do we use?

A. Strictly necessary cookies

These cookies are essential for the website to function properly.

They do not require your consent and cannot be disabled in our systems.

Examples include:

  • Session cookies (temporary identification of the visitor)
  • Language preference cookies
  • Security or form-related cookies
  • Internal Odoo or Squarespace functional cookies

B. Performance and analytics cookies

These cookies help us understand how visitors use our websites and improve their experience.

We use:

  • Google Analytics (traffic and behaviour statistics)
  • Squarespace Analytics (built-in analytics tools)
  • Microsoft Clarity (heatmaps and user navigation analysis)

C. Marketing and tracking cookies (non-essential)

These cookies help measure campaign effectiveness and show relevant content on other websites.

They are only activated after your explicit consent.

Tools that may be used (currently or in the future):

  • Meta Pixel (Facebook/Instagram)
  • Google Ads / Conversion Tracking
  • LinkedIn Insight Tag
  • Social media plugins (e.g. “Share”, “Like”, “Follow” buttons)
  • YouTube / Vimeo (embedded videos)

We never sell, rent, or share personal data collected through these cookies.


5. Managing consent

On BrusselsHeadshots.eu (Odoo)

A banner appears when you first visit, allowing you to accept or reject non-essential cookies.

No analytics or marketing cookies are placed without your consent.

You can update or withdraw your consent at any time via the “Manage cookies” link in the footer.

On Lilutch.com (Squarespace)

A Squarespace banner lets you accept or decline non-essential cookies.

If you wish to change your choice later, you can delete cookies via your browser settings or review our full cookie policy on BrusselsHeadshots.eu.


6. How to control cookies

You can adjust or delete cookies at any time using your browser settings:


7. Cookie retention period

Cookie lifetime varies depending on type:

  • Essential cookies: session-based or up to 12 months.
  • Analytics/marketing cookies: maximum 13 months after consent, as recommended by the Belgian Data Protection Authority (APD).


8. Policy updates

This policy may be updated at any time to reflect legal or technical changes.

The latest version is always available on this page. (Last updated: October 2025.)


9. Contact

For any questions regarding this policy, please contact:

📧 hello@lilutch.com


Cookies are small bits of text sent by our servers to your computer or device when you access our services. They are stored in your browser and later sent back to our servers so that we can provide contextual content. Without cookies, using the web would be a much more frustrating experience. We use them to support your activities on our website. For example, your session (so you don't have to login again) or your shopping cart.
Cookies are also used to help us understand your preferences based on previous or current activity on our website (the pages you have visited), your language and country, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

Here is an overview of the cookies that may be stored on your device when you visit our website:

Category of Cookie Purpose Examples

Session & Security
(essential)

Authenticate users, protect user data and allow the website to deliver the services users expects, such as maintaining the content of their cart, or allowing file uploads.

The website will not work properly if you reject or discard those cookies.

session_id (Odoo)

Preferences
(essential)

Remember information about the preferred look or behavior of the website, such as your preferred language or region.

Your experience may be degraded if you discard those cookies, but the website will still work.

frontend_lang (Odoo)
Interaction History
(optional)

Used to collect information about your interactions with the website, the pages you've seen, and any specific marketing campaign that brought you to the website.

We may not be able to provide the best service to you if you reject those cookies, but the website will work.

im_livechat_previous_operator_pid (Odoo)
utm_campaign (Odoo)
utm_source (Odoo)
utm_medium (Odoo)

Advertising & Marketing
(optional)

Used to make advertising more engaging to users and more valuable to publishers and advertisers, such as providing more relevant ads when you visit other websites that display ads or to improve reporting on ad campaign performance.

Note that some third-party services may install additional cookies on your browser in order to identify you.

You may opt-out of a third-party's use of cookies by visiting the Network Advertising Initiative opt-out page. The website will still work if you reject or discard those cookies.

__gads (Google)
__gac (Google)

Analytics
(optional)

Understand how visitors engage with our website, via Google Analytics. Learn more about Analytics cookies and privacy information.

The website will still work if you reject or discard those cookies.

_ga (Google)
_gat (Google)
_gid (Google)
_gac_* (Google)

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.

We do not currently support Do Not Track signals, as there is no industry standard for compliance.